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Aaghran Ghosh

Product Manager | Product Developer | Startup Enthusiast | Amateur Blogger

Experienced in managing products in all phases of the product lifecycle - launching MVPs, scaling applications, overhauling legacy systems, and also developing products. Have had my fair share of successes and failures in the process.
Love exploring new technologies and experimenting on random ideas.
An avid traveler and hobbyist photographer.

WHO AM I?

- Routed 50k+ reservations worth ~4.5Mn Eur during the pandemic at Sixt;
- Product to handle ~80Mn Eur worth Repairs at Sixt globally;
- 400k+ installs in 3 months at myBataz;
- 200% increase in organic traffic at Via.com

My hunger to keep on learning and exploring led me to transition into product management from engineering. Coming from a UI background helps me understand the users better. Experienced in handling a team of developers and managing products. Believe in 'getting out of the building' - have done 100s of consumer interviews and workshops to better understand user pain points

Interested in deep tech, product strategy, and data analytics.
An avid traveler and hobbyist photographer.

EXPERIENCES

Product Manager | Sep 2019 – Present

Conceptualized and delivered a new product for Repair handling for the Sixt fleet. Scaled up the product to handle operations in 6 countries.
Building products to manage Damage and Repair in the Sixt fleet across all geographies in the Sixt Rental vertical
Handling millions of Euros in revenues and optimizing for higher profits
Routed approximately 50,000 reservations worth 4.75m EUR revenue with a quick tool delivered in a week to handle potential reservations that would have been lost due to the Coronavirus pandemic, by routing them to branches that were still open and could fulfill the reservation.

Product Manager | Oct 2018 – Aug 2019

Managing an android app and web portal for the ticketing of our Intercity Bus operations vertical. Also managing an internal dashboard for our operations team for the same.
Conceptualized and delivered an android app, react based dashboard from scratch.
Worked with 5 team members and 4 freelancers to get the MVP delivered.
Handling day to day product for the Intercity vertical.
Coordinating with operations and customer support team to understand customer pain points and new business requirements.

Product Manager | Jan 2018 – Jul 2018

myBataz is a performance-based platform where we built a community of Fashion & Lifestyle audiences around Brands through a social media approach.

Over 400,000 installs of the Android app in a span of 3 months from launch. Monetised using Adsense and other ad mediation tools.
Responsible for end to end execution of product lifecycle management starting from market analysis, wireframing, development, launch, operations, digital marketing, sales & revenue.
Used Google analytics, firebase analytics, Clevertap, Feedback loops etc to understand user flows and optimise/improve product flow and user experience, increase retention.
Hired and managed the engineering team of 6 developers to deliver product initiatives. Actively maintained WordPress and the AWS infrastructure.

Product Manager | Mar 2017 – Dec 2017

A 300% increase in organic traffic. Worked closely with Marketing and Engineering to create an automated and robust product to maintain SEO pages for the website across 8 countries and 5 languages.
Worked with various teams like customer support, operations, marketing, business to understand the new initiatives and pain points of the organizations.
Used data from consumer meetings/agent calls/google analytics and in-house data points to get insights about user behaviour.
Responsible for creating Product requirement documents for consumption by engineering, UX Design teams.

UI Developer | Jun 2015 – Mar 2017

Experience of managing a team of 4 developers, and handling requirements for UI of multiple products and countries.
Developed UI for products which are live across 9 countries, with 5 languages supported.
Architected an internal system and process to handle all the content in multiple languages, based on Nodejs, Redis, Java.
Apart from Frontend have implemented a deployment and build systems based on Jenkins, GIT and AWS.
Have experience with user engagement tools, strategies, google analytics.
Worked on making a system to create SEO pages in line with the latest strategies, focused mainly on travel.
Worked on nodejs, express, ES6, ReactJs. Deep understanding of REST API.

Web Developer | Jun 2014 – May 2015

Backend developer, Drupal CMS developer, Unit Testing, Agile SCRUM. In CampusDiaries, I was in the backend team, working majorly with modules for content creation and developing on various modules of Drupal. Learned about deployment cycles and worked with memcache.

PROJECTS

Wandering Bong

This my blog travelogue I maintain to share my stories and my experiences majorly in India till now! I am based out of Bangalore and roam around on my screaming eagle.
I maintain this blog to brush up on my technical skills.